“Build your own website”, they said. “You can do it all for free”, they said. “There’ll be no problems”, they said.
It’s certainly understandable for small business owners to want to save money and use the most cost-effective methods to run their companies. However, using a free-website builder to construct and host your site just isn’t the best way to go.
Possessing a budget for professional website-designing and maintaining is crucial in this day and age. Aside from most of them being downright awful, there’s several issues that come with utilizing a free company website.
Simply put: you get what you pay for.
For starters, your company’s credibility takes a major blow. You’ll get a very basic website that looks boring and comes with no cool features. Your customers will log on and immediately wonder about the professionalism and pride of your business due to your site not being user-friendly. Your competitors who did the right thing and let a professional build their websites will be laughing at you. Well, more than they already do.
Your free website will be full of clip-art and look like a million other sites on the Internet. Oh, there’s going to be a ton of annoying ads that pop-up when your customers view your site and some ads will be inappropriate for your clientele. Many of your marketing and SEO strategies will not pan out as they would with a custom-built website. Wave goodbye to those cool ideas you and your team have for your business, all thanks to using a free-website designer.
Yet that’s not it when it comes to damaging your relationship with your customers. Most free websites will not let your content be shared on social media, have merchant services or do much else. Your customers want to come away from your site feeling informed and educated, but still entertained. Chances are they’re not going to feel like this after using your free website.
Another issue you’ll encounter from using a free company website is that it will be placed on a server that’ll more than likely be overloaded. All that’s going to happen is your site will be subjected to frequent shutdowns, malfunctions and many other issues that will give you a headache—all the time. So, that money you call yourself saving by using a free website design will likely be spent on buying a lot of aspirin.
Just because it’s free doesn’t mean it’s ideal for you and your business. 220 Marketing offers affordable and quality website designing and hosting, among many other services.
You won’t need any aspirin dealing with us.
To get a free consultation, contact us today at 1-877-220-6584 or click here.
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