The More Professional your Website Looks, the More Business you Will Receive

We’re American’s, and we all judge. It’s just like picking out a gift. Not even knowing what is inside, you’re most likely going to pick the one wrapped in shiny paper and a bow over the one wrapped in newspaper. Same goes with your website. If it looks like it was built in 1990, consumers will think you’re still running your business like it’s 1990.

Don’t get me wrong, the look of your website isn’t the only thing that adds to the success of your business. There are definitely some outdated websites still out there that are developing new business, and bringing new visitors to their site.  However, we must ask, with all the new website improvements and tools that are right in front of your face, why would you want to set yourself back? It’s 2014, don’t be that person with a setback from an outdated website.

Why Should you Constantly be Updating your Website?

1.  It will bring new and repeat traffic back to your website.

If you always have the same thing on your page, why would people want to keep coming back? It’s just like your favorite clothing store, if they  always have the same clothes on the rack, you wouldn’t go there anymore. Show them something new. Be the local expert and post your favorite restaurant in town, or even an event that may be happening during the weekend.

2. You will come up on search engines more.

Most search engines pick up on the small things such as new content. Also, having keywords that fully describe the business you are targeting. Think about what others would be searching to be using your product. For example, if you own a shoe repair company, think of all the words that others will be typing in for getting their shoe fixed. It can get as weird as “Stiletto repair in Tallahassee”. Include your city and some surrounding cities so that people can find you.  Google comes across millions of websites, and they want your content to be unique and current. Fresh websites are the ones that Google will deliver to the end user.

3. It looks good being a business owner.

I bet you never thought about your website being like the front door of your office, except open all day, every day.  You want your online presence to be the same as your office presence, welcoming and reliable. If your website has last year’s food and wine festival, do you think the person on your website is going to think you’re credible? No, they are going to think that you’re outdated and you’re running a business that is not current. Also, if you feature business professionals that have happened to change their phone number or email, make sure to update that information for your website visitors.

Successful Websites

• Look professional and new

• Have a specific and strategic plan in place

• Test what works and what doesn’t

• Set up their site to be search engine friendly

• Have new and repeat visitors

• Convert traffic into contact

220 Marketing gives their clients the tools and knowledge needed to become top notch marketers through simple techniques such as keeping your website current so that you will have more new and repeat website visitors .  Please contact 220 Marketing at 877-220-6584 for more information.

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