Most top brands have Google+ brand pages, but the fact of the matter is that only a fraction of them are getting many visits. According to BrightEdge, 77 out of the 100 top brands now have Google+ pages and 93 of these 100 top brands have Facebook pages. Since its launch of brand pages, Google+ top brands have a total of about 222,000 followers.

Simply Measured, who took a look at the Interbrand Top 100 Brands found that 61 of these had Google + bran pages. However only 13 of them had 5,000 or more followers.

Amongst the top of the list, Starbucks increased their followers four times in the last month, while H&M and Pepsi each surpassed 20,000 followers. Of course, Google is currently in the lead with over 100,000 followers winning the top brand position this month.

Brad Mattick, VP of marketing at BrightEdge, says the movement from 61 brands to 77 was a “big jump.” Mattick says he sees some momentum for Google+ over the past month. “I think brands are seeing more interaction,” he says. “There’s been a ton of growth.”

CEO of Simply Measured, Adam Schoenfeld, says he believes most brands are “just dipping their toes in the water” on Google+. Schoenfeld says he doesn’t see a lot to celebrate yet for Google. However, he says Google might be encouraged by the fact that the top 10 brand pages had 80% market share, which could prompt laggards to try to catch up. “I wonder if there’s a sense among the other brands that ‘If we don’t get on this, we could fall behind and lose ground,” he says.

The last time Google released Google + membership figures, they reported 40 million users utilizing the social network. Currently, Google hasn’t released a figure for Google +’s total membership to date. What we do know for sure is that most anticipate a massive growth for the social network membership in the year to come.

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