1. Branding – Great resource for generating brand awareness. According to a recent study of businesses on social media, 60% saw their search ranking jump much higher and they were able to find new business partners. Facebook loves search engines!
2. Customer Engagement - Interception point that can be leveraged to entice consumer engagement with your brand, your products, or your service. Ask questions relevant in some way to your business to get people to interact with you. For example, maybe even ask a trivia question and let them know whoever answer correctly first gets a $10 gift card.
3. Drive Web Traffic - Portal point for driving traffic to your site and other online properties. Post links to your website and make sure it is engaging content that is going to attract more attention. People will scroll right over your sales pitch, so change up your content and make about half of it not business related. The goal: get your followers addicted to your posts to get them clicking around! Clicks come from comments, likes, photo views, and basically anything they do to read or open your posts.
4. Reputation Management - If you have a business Facebook page then you obviously know how important your reputation is on there. Have someone dedicated to your social media and posting on all of your platforms. If you get a bad review or post, don’t try and cover it up, address the problem directly, figure out the issue, and apologize. Keep it very short and nice.
5. New Customer Acquisition - Find consumers you may have not otherwise discovered. In this day in age, word of mouth is now through social media. If consumers are stuck in traffic or on the beach lounging, all 1200 of their friends are going to know. Your page should work the same. If you host some sort of contest, you’re not only going to be engaging your friends on Facebook but also their friends as well. Let’s say you have a competition to win a gift card. For them to win, they have to “like” your business page and share it on their Facebook which will enter them in the contest. This helps to get your branding out there and establish trust.
6. Free exposure- Facebook is a great way to have exposure with no cost. I guess you could say you pay for the time and effort. It takes some time to get your Facebook up, running, and updated- but hey at least it’s free and can get you in front of millions of people. Facebook has over 500 million users of all ages online everyday.
7. Client Retention - provides another potential interception point to build the relationship with your consumer. You can use Facebook to communicate with clients to provide customer support. Your clients can even post questions on your Facebook wall that you can immediately respond to. This can make it more efficient for them to get a quick question answered. The benefit with that is that others with the same question can see it posted on your page.
Instead of always promoting your products and services, post information related to your business that others would find interesting and useful. You will find that this promotes your business more by establishing long term relationships rather than people “un-liking” your page.
For more information or help with Facebook and social media marketing, feel free to give us a call! We would love to help out. 877-220-6584
http://www.facebook.com/220marketing
