A simple ‘Thank You’ message can go a long way. Once you receive a new lead that has filled out a form, always send them to a Thank You page that will deliver them the information promised on the landing page. Just like a landing page, there are many distinct strategies to use to optimize your Thank You page. Here are the most important components in comprising a Thank You page:
1. Access to Your Offer
The start, your visitor has just taken the time to fill out your form and sign up for your offer. Where to begin? With a conventional Thank You!
You also want to make sure that you include the title of the offer into the title of the Thank You page to reassure visitors that they are on the correct page. Then, if applicable, provide a way for viewers to download or view the content. They should also be aware of expectation, such as a phone call or email from you.
2. Social Media Sharing
Surely, you want to add in a social media toolbar with icons and links to your social media pages and networks. Having these accessible on your Thank You page is just as important as having them on your landing page. After they have decided to download your content, they are more than likely to explore any other information you may have to offer and share this information with others in their networks. Make sure you have a share button on your landing page containing the content, giving them the opportunity to share with their networks.
A quick tip to make it more likely for viewers to use the share buttons is having them download or open the content in a new tab or window. This gives them the opportunity to read the content without closing out of that Thank You page, enabling them to return to that page after they have received the content, with more potential to share it. If they are excited about the information they have received, they are more likely to use the buttons to share the content.
3. Calls-to-Action
Suggesting the next steps for your new lead is a critical marketing opportunity. You can read more on Calls to Action here. Even though saying Thank You and providing access to content desired is the primary focus of the Thank You page, taking control and motivating them towards the next step is very important. Use taglines such as ‘Subscribe to Our Blog”, or “Like us on Facebook”, or “Click here for a Free Quote” to direct them to other areas of your website you want them to visit. You want to formulate the call to action based on the offer.
You want to also try to get your lead to reconvert. This means getting them to participate in another offer. When a lead downloads another of your offers, or reconverts, they are indicating a stronger interest in your content. Essentially, the more engagement a lead has with your content marketing and product, the stronger their lead quality, and the more likely they are to convert from a lead to a sale. Bottom line, make sure you include a couple strong calls to action on your Thank You page to enhance reconversion.
4. Auto-Response Emails
Similar to how the Thank You page works, you can also set up an auto email response to thank visitors who filled out your form. This is used to confirm their form submission, and to thank them for taking time to fill out your form.
Take advantage of these strategies to generate higher quality leads, which would be more likely to convert and reconvert into customers.
220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.
