PLUG INTO THE POWER OF 220 MARKETING
As a business, you have probably spent a lot of time having a website designed and created to market your product and services. You might direct people back to that website through paid advertisements or through posts made on your numerous social media accounts. Perhaps to a beautiful landing page with the perfect call-to-action. You feel you have done everything right, but you noticed that you don’t seem to be… [Read More]
Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your… [Read More]
What exactly is speed to lead? Speed to lead refers to the amount of time it takes from the moment a potential customer fills out a lead form until they are first contacted. In the digital era where online consumers have endless options and little patience, every second matters when it comes to how fast you respond to leads. You may… [Read More]
Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns. 1) Segmenting Your Contacts Before you even send your… [Read More]
If your business uses a website, you have most likely done a little bit of homework on search engine optimization or have at least heard of it. Search engine optimization, or SEO, revolves around increasing the quality and quantity of traffic to your website through organic search results. Organic search results are any unpaid results… [Read More]
As a loan officer, it is important to have a sound marketing strategy in place if you want to be successful. Mortgages are a complex product with many options and consumers need guidance when shopping for one. The person they choose to work with when buying a home is often just as important as the… [Read More]
Good marketers know that numbers are everything. Like any scientist, a marketer must test what works and what doesn’t. Experimenting is a characteristic that separates the good marketers from the bad ones. However this doesn’t mean that you need a PHD in chemistry to be a successful marketer. There are several small tests that when… [Read More]
There are certain rules of thumb that all reputable marketers will stay clear of to make sure their reputation stays spotless. Inflating numbers, purposefully including vague information, or blatantly lying are all things you will want to stay away from in your marketing material. However, there are some harmless tactics that some may consider “shameless”… [Read More]
Continuing our discussion from yesterday, we will now move on to measuring the success of your website. There are a number of different items that are included in analytic reports, and it can get overwhelming. If you focus on these five items, it will give you an overall picture of how your site is doing… [Read More]
Landing pages make your campaigns more effective and produce a higher conversion rate; this is something most people understand and incorporate into their marketing strategy now. According to several studies, landing pages have a success rate of about 92% which is really impressive. In order to have your page as part of that group that… [Read More]
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