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Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns. 1) Segmenting Your Contacts Before you even send your… [Read More]
by Kyle O’Hare The goal of your online marketing efforts is to convert site visitors into customers. Landing pages are an absolute must for achieving the best conversion rates and getting the most out of your marketing investments. Your website is an all-encompassing resource that offers information on your company and the various products and… [Read More]
Landing pages make your campaigns more effective and produce a higher conversion rate; this is something most people understand and incorporate into their marketing strategy now. According to several studies, landing pages have a success rate of about 92% which is really impressive. In order to have your page as part of that group that… [Read More]
7 Steps to Creating a Powerful Landing Page While most inbound marketing strategists are skilled at creating great content on Youtube channels and drafting lead nurturing email campaigns, they have the tendency to only focus on conversion when designing landing pages and overlook simple tweaks that will make people abandon a page. Below you will… [Read More]
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