Google+ was released last summer with full forces, ready to compete with Facebook. Despite having more than 100 million users, Google+ has failed to slow Facebook’s growth. But don’t dismiss Google+ just yet. The network is becoming the social networking tool of choice for savvy business owners and office workers. A recent Forrester study reported… [Read More]
25 Creative Ways to Grow Your Marketing List
Did you know that your email database decreases by 25% each year? Pretty shocking, but it’s a fact. People change jobs and get new company emails, they decide they want to unsubscribe from your list, or they finally stop checking that old email address they were holding on to. To make sure you are keeping… [Read More]
How to Get More Leads From the Best Pages on Your Site
Any sports fanatic knows that it takes team work to win a game. Keeping this in mind, a team member who gets an assist on his stat card is just as (if not more) valuable than the highest scoring team member. You can apply this same principle to your marketing efforts if you think of… [Read More]
Google’s New Algorithm Will Punish Overly Optimized Sites
Search engine giant Google announced that they will be rolling out a new algorithm designed to reward those with relevant content written with the reader in mind and in turn penalize those that write just for the search engines to find their site. This is another step in the direction Google is trying to take… [Read More]
7 Steps to Creating a Powerful Landing Page
7 Steps to Creating a Powerful Landing Page While most inbound marketing strategists are skilled at creating great content on Youtube channels and drafting lead nurturing email campaigns, they have the tendency to only focus on conversion when designing landing pages and overlook simple tweaks that will make people abandon a page. Below you will… [Read More]
5 Ways to Get Ready for Facebook’s Timeline Launch
Facebook is planning to convert business pages to the Timeline format. The announcement of Timeline for business pages is expected to come on February 29th during a marketing conference in New York City. When Timeline was rolled out for personal profiles there were a lot of mixed feelings. Timeline hasn’t been an option for brands… [Read More]
Boosting Your SEO with Google+
Google is doing everything possible to coerce its users to join Google+, its latest social networking platform. The plugs for Google+ have been anything but subtle and are displayed on Google’s homepage with a call-to-action. New Gmail accounts even come with automatic Google+ registration. Ever since Google introduced its Google Plus Your World in January… [Read More]
How to Make Your Company a Social One
Using social networking for businesses doesn’t end at just having a Facebook or Twitter account. A social business will engage the entire company, and take advantage of opportunities to advance the company’s internal community and preach valuable social media skills as it grows and evolves. The challenge is getting everyone on board. Here are some… [Read More]
5 Google+ Tips in Dominating Search Results
Google+ for business can have a positive impact on your business’ SEO efforts in a number of ways. Since Google is adamant about giving out incentives for those that actively use the network, it has incorporated all of its products, especially Google+ to its Google Search features. In many ways, Google+ can help boost organic… [Read More]
9 Ways to Reduce Email Unsubscribes
Email marketing is a method that marketers learn to accept that a certain amount of their email list depreciates, but when it reduces to the point of significant unsubscribers it is time to put a pause to it. Unsubscribes are discouraging, and you can’t help but wonder if there is something you could have done… [Read More]
