Optimizing content and publishing it in a way that will get found on search engines is important for inbound marketing. Content can come in different forms, it doesn’t always necessarily mean written word. Videos are also an important part of content, and since YouTube is not only the most popular video site but is now is a part of Google, it is definitely the place to publish videos.
Basic text information describing your videos just like you would use for SEO for your website starts with titles and descriptions. The title and description can be edited when you upload your video. Utilize the title as a way to add keywords you want your business to be found for. Similar to title tags with your website, you want to keep it limited to about 66 characters.
Tags are also an important way for SEO with your YouTube videos. You should include 5-7 relevant keywords as tags. This will also help associate your video with other similarly tagged videos as a related video. This could potentially generate additional views by leaving impressions on people watching other videos and seeing yours is related to their topic.
Gaining popularity for your video is also very important in determining how well your video will rank when searched. Of course, YouTube prefers to show viewers popular videos because not only are they typically higher quality videos but it’ll also determine demand from the audience. Videos that generate more traffic get rewarded with higher placement, and sometimes categorized as “most viewed today”.
The goal is to get as many views to your video as possible in the shortest amount of time. Some ways to help would be to share links to your YouTube video by embedding the video on your website, blog, social medias, email marketing campaigns, and newsletters.
Just like inbound links are important for your website’s SEO, they are also important for your YouTube SEO. Your YouTube video’s embed code, when added to other websites, acts as an inbound link. You can check your YouTube Analytics to see how many links and embeds your video has accumulated.
The more websites that link to and embed your video, the better it’ll help with your search results. You could also potentially use the stats of another similar video to see who is linking or embedding the video on their platforms. A blog that is sharing a similar video to yours might be interested in sharing yours as well.
Higher ratings as well as more comments indicates higher quality and more interesting videos. Therefore, it is helpful to generate as many positive ratings and comments as you can for SEO purposes. A great way to do this is by creating good content for your video, and continue to encourage your fans to check your video on your blog and social networks.
Follow 220 Marketing for Daily Market Updates
