The newest launch from LinkedIn allows brands to embed a “Follow Company” button to their homepages. This new option makes promoting the brand pages much easier and allows business owners to bring more awareness to their brand through the social network.

This button is very similar to “Liking” a page on Facebook or following on Twitter. Followers will get updates when they log into their LinkedIn feeds, just like the other major social networks.

LinkedIn has rolled out various social media plugins over the past few years. In 2010, the “Share” button was introduced which allows users to share articles they like with people in their network. LinkedIn also rolled out a “Recommend” button that brands could add to their websites, similar to the new “Follow Company” button. These efforts are part of LinkedIn’s venerable strategy of positioning itself as a marketing platform for brands.

According to a LinkedIn rep, the new button “marks the first phase of LinkedIn’s follower ecosystem strategy that will unfold over the coming weeks”. Based on internal research, 70% of LinkedIn’s members follow or would follow a company, and 60% expect industry insights in addition to news from the companies they follow. Overall, this new feature from LinkedIn will help grow brand awareness for those businesses that take advantage.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.