We know you have a page on every social media platform, but that is nothing when you don’t have a website. Social media is very important but each different one comes and goes. When you’re posting on your Facebook or your Google+, you should ALWAYS be leading people back to your personal website. Whether you post it on a status or have it on your profile, make sure it is very apparent. Remember, your friends know people that you don’t. It’s 2014, if you don’t have a website, you are missing out on a TON of business. Think about your website as the front door of your office building, you need to have one.

6 REASONS WHY HAVING YOUR OWN WEBSITE IS IMPORTANT

• It is YOUR brand, you are in control of it, not the company. Don’t you want to be in control of what people actually see when they search for you? When your personal website pops up on the search engine,  you instantly receive much more credibility.

 

• You will be unique. We strive on setting you aside from all of the other loan officers out there. If you’re doing the same thing as Sally next door, why would I choose you over her?

 

• Facebook will fade, Google+ will fade, Twitter will fade…your website will not. Keep it updated and fresh. As long as you continue to be the owner of your domain, your website will not be going anywhere but higher on the search engine.

 

• SEO purposes. Your office is in Tampa Bay, Florida. Would you rather come up on the Google search with your name and personal website or come up as your whole company where they have 15 different loan officers to chose from.

 

• If you leave the company, they own all of the content and leads you’ve implemented to the site. Do you really want to start from square one every time you move to a different company? Let’s say you do stay for 15 years, YOUR website is what is going to be setting you apart from the 15 other loan officers sitting around you.

 

• Most company websites focus on the facts and what they will do for you. What they lack is lead conversion. We get it, you are the expert in your field,  but we are the experts in lead conversion.

 

 

Creating an individual brand is just as important. People are making large decisions with you.  It is YOU they are working with and YOU they remember. They’re not going to remember the company you work for or the company website. Having your own site gives you the ability to cater to things that not only help your success, but also gives the personal comfort and feel your customers want.  A profile on a company page makes people feel like they’re working with just another employee, not John Smith who is a member of the community and coaches little league.