Understanding and evaluating page Insights can help engage a wider audience and create more interactions with your content. Collecting this data is important for all businesses but it’s also how you use this data that will set you apart. During the Facebook Marketing Live event, Facebook announced the launch of real time analytics for Facebook Pages.

This month Facebook page owners will be able to see their analytics in real time rather than having a two day delay until this data is available. This improvement will allow businesses who are dealing with a corporate issue or a time sensate campaign to track how fast information is spreading. Real time data will allow businesses to make faster optimization decisions. For example, if a post has instantly become engaging and viral you can promote that post by pinning it your Timeline and create similar posts down the road. You can also see if a post is not creating the reactions you were hoping for and make an instant decision to update or replace that post with content that will be received better by your audience.

The addition of real time analytics makes Facebook Insights more useful to a lot of businesses especially if they are looking to take a more proactive and agile approach to marketing on Facebook.

Follow 220 Marketing for Daily Market Updates