When it comes to getting a website up and running, a lot of questions should be running through your mind. Having a website doesn’t mean just having an online business card anymore. It should be something that can brand your business and convert leads. If you’re going to pay for a website, why not have it set up to help grow your business? If you choose the right internet marketing experts in your industry, you will see a return on investment in no time. Here’s the differences:
220 WEBSITES
- Small Upfront Cost- 220 Websites have a small upfront cost which includes your first 2 months of service as well. With that, we do the FULL build out of your website, uploading your full database, and getting everything situated including content, pictures, logo, etc.
- Industry Specific- 220 Marketing are the experts in the Mortgage, Insurance, and Real Estate industry. We know consumer tendencies and how exactly we can effectively convert contacts into leads for you. We ARE the experts.
- Customer Retention Tools- Not only do we provide a website, but we include lots of tools to stay in front of customer/past customers. Repeat business is extremely important and if you don’t stay in front of them, you WILL lose their business.
- Changes are Free- If you want to switch anything around, add pictures, content, etc., give us a call and we will do it for you at no charge. The 220 system is a one stop shop!
- Websites Never Go Stale- Every few months, 220 Marketing brings in new designs and retires old ones. We are always advancing with technology, making sure to keep our clients up to date. You get to upgrade to a new design for FREE every 6 months if you want!
- Advanced Marketing Team- 220 has a fantastic marketing team here just for our clients. They are here for you to help support your day-to-day marketing efforts. Call in and they will consult you on anything from Social Media to your local newspaper ad.
- NOT just a website- We are FULL service, the website is the anchor to tying your whole business together. 220 offers effective tools that will drive wanted traffic to your website such as a place to feature your referral partners, regular correspondence with your book of business, and even more.
CUSTOM WEBSITES
- Large Upfront Cost- Typically, to get a custom website built you have to spend thousands of dollars JUST to get it up. Maintenance is likely to cost more as well.
- Not Industry Specific- Let’s say you’re a loan officer and ask a local graphic designer to build your site. Well, they are not familiar with the market and they don’t know consumer tendencies within the consumer industry. They probably did the website for the local pizza parlor as well.
- Doesn’t Help to Stay in Front of Customer/Past Customers- One of the most beneficial parts of business is keeping your name and branding in front of people you have already done business with. Hiring someone to build your website is not going to help with this.
- Small Changes Cost You- It can cost anywhere from $50-$100 an hour just for changes and updates to your website.
- Website Goes Stale- After a couple of years, your website is going to look old. With the technology changing so quickly, your website should be keeping up with it. If your website looks stale, people are going to have doubts about your business. Also, you can count on another large investment to re-do your website again.
- No Support- Once your website is up and running, you are on your own for the rest! Good luck!
- JUST a website- Since you paid a graphic designer to customize your website, you are more than likely going to have to invest more money in other tools to drive traffic to your website and keep your brand in front of your customers.
Choose Wisely 
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220 Marketing gives their clients the tools and knowledge needed to become top notch marketers. Please contact 220 Marketing at 877-220-6584 for more information on Search Engine Optimization and much more!
