With every New Year come new forecasts. The most recent US Digital Media Usage report by eMarketer estimates how digital media usage will grow in 2012. These estimates will surely help to justify your inbound marketing-centric strategies. Check out these mind-boggling marketing stats that highlight the probable growth of digital media in 2012. The Internet… [Read More]
Converting YouTube Videos into Clicks
Looking to turn more watchers into clickers? There is no question about it; YouTube is one of the most popular websites on the Internet and should not be ignored by any marketer. YouTube generates three billion visits a day and is the second largest search engine behind Google. Think of each video as your own… [Read More]
YouTube Releases Analytics, the Next Generation in Insight
YouTube recently unveiled its new Analytics tool that is set to replace Insight, YouTube’s former tool that lets users see detailed statistics about its videos. The new analytics tool will provide users all the data that Insight provided, but in a simpler format with more robust features. If you are familiar with Google Analytics, the… [Read More]
