Introducing the latest tool for scheduling Tweets: The Buffer app. With Buffer users can schedule tweets and retweets directly from Twitter. By installing the Buffer app to your Twitter account a new “Buffer” button will appear alongside each tweet with the standard, “Reply,” “Retweet” and “Favorite” options. The new Buffer option will allow you to… [Read More]
Use of Social Networking Sites by Baby Boomers Soars
If your business has not jumped on the bandwagon yet and created a Facebook page, LinkedIn profile, Tweeter feed, or Google+ profile you might want to reconsider. A recent study done by Pew Research Center reports that 65% of all U.S. adults now use social networking sites, up from 61% last year and just 5%… [Read More]
Measuring Social Media ROI
It’s easy to get caught up in the hype of social media marketing, but like all other marketing strategies, it’s important to understand your ROI for these efforts. Which brings us to the question most marketers are asking: How do you determine the ROI of all your social media efforts? There is no exact formula… [Read More]
Twitter Launches Brand Pages for Marketers
Last week Twitter announced the launch of their new brand pages in an effort to compete with Facebook and Google’s platforms for business pages. Until now, Twitter’s existing brand pages have been under the radar. Twitters brand pages are free and customizable. Advertisers can create their own header to be displayed on top of the… [Read More]
5 Tips to Follow When Creating Your Google+ Business Page
Google+ Business pages are proving to be a priceless asset for all business owners. Because the user base is growing at such a rapid rate and the content is held in high regard on an SEO level, it is a good idea for every company to create a page and make sure it presents the… [Read More]
LinkedIn New Feature: Polls for Groups
On Wednesday, December 14th LinkedIn announced the new Polls feature for their one million Groups and growing. The main objective for this new feature is to aim to spark more conversation on quick reads. Ian McCarthy, principal product manager at LinkedIn, wrote via the LinkedIn Blog that the feature came about after Group Moderators shared… [Read More]
4 Ways to Create Facebook Super Fans
Most businesses have many fans. They came on your page, liked you to see a particular piece of information or see what your company offered and never came back. Maybe you even have a few fans that come on occasionally to offer feedback or comment on something you posted on your wall. While all fans… [Read More]
Inside Look on the new TweetDeck by Twitter
Twitter’s newest addition, TweetDeck offers a fresh new look to its original desktop app. The conversion is complete and ready to use! You’ll notice the same functionalities as the original Twitter you know and love, but TweetDeck offers new and improved capabilities as well. New changes that you’ll notice include boldface names for every tweet,… [Read More]
Website’s Using Google’s +1 Button Generate 3.5x More Google+ Visits
Google+ is one of the newest social networking platforms to hit the Internet and its standing strong against the big boys in the market. Google+ is growing faster than Twitter and Facebook each did in the same timeframe. HubSpot recently conducted a study, comparing referral traffic from websites that have a Google’s +1 button installed… [Read More]
Acquiring Customers through Social Media
It’s safe to say, social media is here to stay! It is no longer the new hot craze you can pass off in hopes that it goes away. Social Media needs to be considered at the strategic level of your marketing decision making process. Social media platforms should be used to not only keep in… [Read More]
