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by Shane L. One of the most significant questions I get asked as a marketing consultant is if Search Engine Optimization (SEO) is worth investing in. Like all investments, it will come down to time or money, and in most cases, both. My answer is a resounding Yes! Unlike Search Engine Marketing (SEM) such as… [Read More]
You Have a New Website…Great! But how are your potential clients going to find you? When a business serves a selective location, as well as, the surrounding areas, it’s important to ensure that its website is locally optimized. Here’s a local SEO tip, If you don’t, it will be difficult to expect any potential customers… [Read More]
Google is doing everything possible to coerce its users to join Google+, its latest social networking platform. The plugs for Google+ have been anything but subtle and are displayed on Google’s homepage with a call-to-action. New Gmail accounts even come with automatic Google+ registration. Ever since Google introduced its Google Plus Your World in January… [Read More]
Google is now embedding their popular new product Google+ with their already dominant SEM position. They are now integrating Google+ brand page information in the primary search results. BrightEdge has been tracking Google+ brand pages since they were launched on November 7th. However, the integration was not noted until December 20th when identified in the… [Read More]
Google+ Business pages are proving to be a priceless asset for all business owners. Because the user base is growing at such a rapid rate and the content is held in high regard on an SEO level, it is a good idea for every company to create a page and make sure it presents the… [Read More]
220 Marketing’s Search Engine Optimization Search Engine Optimization is defined as improving the volume of traffic to a website from a search engine (i.e. Google) via the “natural” or “organic” results. It is estimated that roughly 80% of the sales converted from the internet occur in the natural results. This is why 220 Marketing is… [Read More]
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