Determining a buyer’s persona is a crucial element for successful inbound marketing, particularly for sales. It is important to know who you are marketing and selling to. Ask yourself these simple questions about your target audience to determine how to go about your personas. 1. What is their demographic information? To perform more targeted offline… [Read More]
17 Missed Lead Generation Opportunities
It takes a lot of time and effort to create promotions and the tools that will let customers access those incentives. From meetings to think of new promotions to meeting with your developers to let them know what information you want to collect, a lot of time is put into creating landing pages from start… [Read More]
“Thank You” Landing Pages to Improve Lead Reconversion
A simple ‘Thank You’ message can go a long way. Once you receive a new lead that has filled out a form, always send them to a Thank You page that will deliver them the information promised on the landing page. Just like a landing page, there are many distinct strategies to use to optimize… [Read More]
5 Core Benefits of Well-Defined Marketing Personal
Do you know the important characteristics of your customers such as how much money they make per year and how they shop? While these may seem like trivial facts, they may help you better understand who you are marketing to and how to adapt your marketing plan to meet those factors. This information will help… [Read More]
Nurture your Leads and Convert More Customers
Inbound marketing does not stop once a lead is generated. An effective inbound marketing strategy should be implemented to follow and nurture each lead throughout the sales cycle. According to Gleanster Research, only 50% of qualified leads are ready to buy immediately. Marketing strategies geared towards nurturing leads help take someone who is not ready… [Read More]
