Written by Kyle O. Building a list of business contacts takes time and effort. To maximize your ROI from your list, it’s essential that you properly organize your contact database, so you can deliver poignant messaging to them and measure your success in the digital space. Digital contact management professionals and software tools can help you… [Read More]
Email is Not Dead
Written by Kyle O. Email Marketing Is Still Valuable With all the touch points where you can connect with potential and existing clients online, you may be wondering if email marketing in still valuable. The answer is yes; email marketing remains one of the best ways to connect with your clients when it’s used correctly. It’s a great pathway to… [Read More]
Critical Checklist for Integrated Marketing
Having a successful inbound marketing strategy requires having many different avenues out there to get peoples information. From Blogging to social media and email campaigns, there is so much to keep track of that most people don’t have a cohesive plan that fits all aspects together into one place. Because there is so much going… [Read More]
9 Ways to Reduce Email Unsubscribes
Email marketing is a method that marketers learn to accept that a certain amount of their email list depreciates, but when it reduces to the point of significant unsubscribers it is time to put a pause to it. Unsubscribes are discouraging, and you can’t help but wonder if there is something you could have done… [Read More]
Time to Spice Up your Email Marketing Campaign
Are you one of the many individuals who has become lost in the hype of email marketing? It all sounds great at first but the excitement is quickly lost when it comes down to getting inspired to develop the content of the email, especially after the hundredth email. Emails can easily fall flat and lose… [Read More]
6 Steps to Creating Awesome Email Subject Lines
Email has become one of the most used tools of communication. The Radacati Group estimates that about 1.9 billion non-spam emails are sent everyday. With so many messages coming your way everyday, the subject line message is a huge factor that determines whether or not you will open the email. You (and your clients) could… [Read More]