Brought to you by Kyle O. In our last blog, we introduced you to Google Analytics, a free service from Google that allows you to measure who visits your website and how they interact with it. Once you have a basic understanding of Google Analytics, the next step is to use the data you receive from it, to identify… [Read More]
Get a Grip on Your Social Channels with a Social Media Audit
A strong and unified social media presence is an important part of any modern business’ digital strategy. Unless you’re a digital marketing pro, you may be unclear where to begin when it comes to creating a comprehensive and aligned social strategy. In this week’s blog, we’ll discuss the social media audit, which can diagnose any problematic or disjointed… [Read More]
Becoming a Pro at Content Distribution
By Kyle O. Like any aspect of building your business, creating a strong and visible online presence requires an informed and flexible strategy. The content you create online is neither effective or profitable when you don’t reach the right audience: customers. Content distribution is the field of online marketing that revolves around the way you… [Read More]
Driving Interest in the Digital Age: Blogging for Your Business
By Kyle O. Whether you’re an online marketing pro or have just begun to learn about the many ways an internet presence can help grow your business, blogging is a proven tactic to consider. Blogs are pieces of original content written by experts in a given field about a certain topic and published online for… [Read More]
Critical Checklist for Integrated Marketing
Having a successful inbound marketing strategy requires having many different avenues out there to get peoples information. From Blogging to social media and email campaigns, there is so much to keep track of that most people don’t have a cohesive plan that fits all aspects together into one place. Because there is so much going… [Read More]
7 Tips to Ensure Your Blog is Shared
Writing blogs is a good way to get exposure for your company, but hitting the submit button on just any article isn’t enough to make sure your blog is read. In order to create a blog that is going to get seen by others, you have to include share-worthy content. Writing content that your readers… [Read More]