Being familiar with the metrics Facebook uses to determine the effectiveness of your business page will definitely help you with the way you market your campaign. Not only is Facebook currently the largest social networking site, but it also collects ample amounts of information about its users. Facebook’s newly revamped Insights is a great way… [Read More]
Google Search and Google+ Collide
Google has made integrating your Google+ account with your every day Google search usage just a little easier. Beginning this month, your personal circles and interests will be mixed in with organic search results. If you have a Google+ account and are logged in, all you have to do to find someone in your circle… [Read More]
Internet Marketing Statistics Forecast for 2012
With every New Year come new forecasts. The most recent US Digital Media Usage report by eMarketer estimates how digital media usage will grow in 2012. These estimates will surely help to justify your inbound marketing-centric strategies. Check out these mind-boggling marketing stats that highlight the probable growth of digital media in 2012. The Internet… [Read More]
Measuring Social Media ROI
It’s easy to get caught up in the hype of social media marketing, but like all other marketing strategies, it’s important to understand your ROI for these efforts. Which brings us to the question most marketers are asking: How do you determine the ROI of all your social media efforts? There is no exact formula… [Read More]
YouTube Releases Analytics, the Next Generation in Insight
YouTube recently unveiled its new Analytics tool that is set to replace Insight, YouTube’s former tool that lets users see detailed statistics about its videos. The new analytics tool will provide users all the data that Insight provided, but in a simpler format with more robust features. If you are familiar with Google Analytics, the… [Read More]
Google Analytics 10 New Features
1. Updated Dashboards With the new dashboard format, you can create up to 20 personalized dashboard views. This will allow you to personalize your account to display information that is most relevant to your business. This will allow everyone to view all of the statistics they need without having to navigate through links making this… [Read More]
