Having a call to action and a Social Media presence are two musts in today’s business world to generate inbound leads. Because both aspects are very important, it makes sense that you would combine these two powerful tools to get better results. While some subscribers to marketing programs already have tools they pay for to help them turn Facebook Likes into leads, there are some new tools that will be available to everyone that follow this same concept.

Once the Timeline function has finished rolling out, Facebook will allow app creators to utilize an Open Graph programmer after apps are created. This tool will allow you to submit your app after testing and will make it easier to have other calls to action that users can perform besides a “like” button. With this new tool, you or your developer will be able to submit as many calls to action as you like; they just have to be submitted one at a time. Once the call to action has been approved, you can publish it on the app for all users to see. If for some reason the call to action is rejected, you will receive an explanation so that you can modify the work and submit it again.

Including these calls to action on Facebook will provide a lot more for the time that you invest in your marketing efforts. This new program will help you get more than just “Likes” and “Follows” and allow them to “experiment” with your product for a more hands-on experience. This will help give potential leads a better understanding of your product, as well as weed out those looky-loo users, as people who respond to the calls to action are a little further into the decision making process.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.