Facebook is one of the most visited websites on planet Earth, so if you haven’t been taking advantage of that it’s time you started doing so! I’m sure that you’ve been told to start using Facebook, but may be reluctant because you feel it will be too hard to keep up with and won’t provide a good return for the time you are investing.

Here are five easy ways to start using the power of Facebook to drive traffic to your website, blog, or lead generation landing pages.

1. Focus on Visual Content

At the risk of sounding like a broken record because we’ve gone through this so many times, status updates with videos or images generate much more interest and interaction than posts with just text.

Instead of putting a long post that people have to click “read more” to see the entire post, put the most important stats or key points from the story in an info graphic.  Putting a picture in each blog post you are linking to in your updates is also important, as the images will automatically be posted with your link without any extra work on your part.

2. Stay Natural to Facebook

Though you may be in charge of updating all of the social media pages for your company, it’s important to remember that each site has its’ own culture and language.

While short updates without images may be what people on Twitter are looking for, Facebook requires a little more care and attention. Take advantage of the tools you have on Facebook that aren’t available on Twitter by posting pictures of your staff or funny videos to get people talking about your page.

3. Include Links to Your Website in All Posts

This may seem like a no brainer of generating traffic is your goal, but so many people forget this important step. Just posted a great update about the new real estate listing you just snagged? Put a link to the listing page that is on your website!

If you have a great webinar or seminar for your clients to get more information on your services, provide a link to a form where they can sign up for that upcoming event!

4. Use the Views and Apps Features

For those who aren’t up to speed, apps are the little pictures that show up under your cover photo on the new timeline business page. These apps allow you to create innovative cover photos for each link that will grab the attention of visitors and prompt them to click on the button to find out more. You can use these apps to provide lead capture forms or provide a link to a special offer on your website.  If you want to get creative, you can include calls to action in the cover photo to prompt people to click on that link like we did for our company page.

5. Conversion is Important

It’s extremely important to measure the reaction certain posts get so you can replicate the ones that generate the most buzz. It’s also a good idea to measure the amount of referral traffic Facebook is providing to your website as well as the amount of leads that come as a result of your efforts. If you noticed that referral traffic isn’t getting the most bang for your buck, it may be a good idea to shift the posts to appeal to your super fans and super customers that will be more likely to convert.

Follow 220 Marketing for Daily Market Updates