Google recently announced beginning April 21 its mobile-ranking factors will also determine how high your site ranks in overall search results, aside from labeling your site mobile-friendly. Per Google, not only will worldwide languages be affected, this algorithm change will provide a powerful impact in mobile search results. This serves as an expansion of Google’s… [Read More]

With 2015 just around the corner, small business owners recap their successes and failures in 2014. Reviewing 2014 will help us to make better business decisions for the New Year.   New Year’s Resolutions for your business are important. Take a few minutes to write down what worked, what didn’t work, and what you need to… [Read More]

Mortgage Bank or Broker? When you’re in the market for a new home, one of the biggest decisions is finding someone to originate your home loan. You’re going to want to find someone that you trust. Why use a Broker…. · Dealing with bank hours can be rough if you work Monday-Friday. Those who work… [Read More]

Creating your personal branding online can start anywhere from social media platforms to client review sites. Start off by Googling your name and company name to see what comes up for you and your business. This will give you an idea of what you need to work on. Reviews are HUGE. What is the first… [Read More]

Utilizing your social media accounts doesn’t always mean that it is being effective. There are several small things you can change to boost your visibility and engagement.   1.   Make sure to have a Google+ profile. Not only is it becoming more popular, but utilizing it will help you with your search engine optimization efforts…. [Read More]

Keeping a Powerful Database There should be a point in your career at which you require less effort for greater ROI. However, that takes a lot of initial work. The key to this is having a solid database with a great system to back it up. 1) The best use for a database in many… [Read More]

I posted this on ActiveRain recently and wanted to make sure I shared it with everyone. The ActiveRain community consists of thousands of real estate and mortgage professionals. Lots of them agreed that it is not a good idea to use a third party company to post statuses for you. So…I did some research. A… [Read More]

What is the first thing you do when you are looking to do business with someone? The majority of people these days look up that person or business first. This is where consumer confidence comes in play. When people see good reviews from other customers, they are going to feel even more comfortable working with… [Read More]

When it comes to getting a website up and running, a lot of questions should be running through your mind. Having a website doesn’t mean just having an online business card anymore. It should be something that can brand your business and convert leads. If you’re going to pay for a website, why not have… [Read More]

Recently 220 Marketing has been attending trade shows just about every month. Not only are they extremely  beneficial, but they are FUN! As exhibitors, we see and meet hundreds of people at each convention and of course they are in the industry that we are targeting. Trade shows are being put on for YOU-the consumers…. [Read More]