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Referral Marketing is Key to the Success of Your Business As an Advanced Marketing Specialist, many clients ask me, “How do I get more leads?” You may get a few leads from Pay-Per-Click, Social Media, or Retargeting Campaigns, but the results cannot compare to the constant flow of business you could achieve by partnering with… [Read More]
by Anthony Santillo Since the announcement of the new Facebook news feed update last month, there have been many concerns from businesses about their organic reach and how it will be affected. Rest assured, there are ways to get around this update to ensure that your content is still being seen by the people who like… [Read More]
by Kyle O’Hare The goal of your online marketing efforts is to convert site visitors into customers. Landing pages are an absolute must for achieving the best conversion rates and getting the most out of your marketing investments. Your website is an all-encompassing resource that offers information on your company and the various products and… [Read More]
by Shane L. One of the most significant questions I get asked as a marketing consultant is if Search Engine Optimization (SEO) is worth investing in. Like all investments, it will come down to time or money, and in most cases, both. My answer is a resounding Yes! Unlike Search Engine Marketing (SEM) such as… [Read More]
Are getting a good amount of mortgage leads coming through your website but can’t seem to convert those into closed loans? You’ve come to the right place! This article is designed to help you build a system that will turn more leads into solid deals. These are all tips gathered by successful loan officers and… [Read More]
by Novi S. Search engine optimization may seem like a labyrinth of complicated strategies, but the truth is there are simple things you can do to boost your Local SEO. Here are 3 easy ways you can optimize your site for local searches: 1) Online directories Your business information is online, whether you put it… [Read More]
In January, Google announced they would display a “not secure” warning in the Chrome browser for websites that gather sensitive information like credit card numbers and are not on a secure server. This was their effort to help cut down on identity theft online and protect consumers. They also started using the SSL Certificate as… [Read More]
It’s the most wonderful time of the year! Cheerful carols are playing everywhere you go and people are in the giving mood. Everyone is out buying gifts for the special people on their list. While this can help put you in a cheery mood, it can also leave you vulnerable to thieves who want to… [Read More]
Your current client base can be an excellent source for new revenue. They are already familiar with your business practices and have (hopefully) had a great experience with you in the past. Many of us don’t know how to approach clients to sell them additional products or upgrading ones they already have, but it can… [Read More]
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