AdWords Search and Display Networks

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Written by Kyle O. Google AdWords is a paid advertising system that allows businesses to pay to be found when users search on Google.com for a certain type of product, service, or related keyword. Google AdWords is divided into two types of networks: Search and Display. In this week’s digital marketing blog, learn about Google AdWords Search… [Read More]

Boost Your Online Presence with Analytics

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Brought to you by Kyle O. In our last blog, we introduced you to Google Analytics, a free service from Google that allows you to measure who visits your website and how they interact with it. Once you have a basic understanding of Google Analytics, the next step is to use the data you receive from it, to identify… [Read More]

An Introduction to Google Analytics

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Written By Kyle O. Google Analytics provides an amazing amount of insight for business owners interested in who their website audience is. On the basic level, Google Analytics is a free service, although there is an enterprise version with more advanced features. In this week’s blog, we’ll talk about the types of data you receive from Google… [Read More]

Better Understand Clients with Digital Contact Management

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Written by Kyle O. Building a list of business contacts takes time and effort. To maximize your ROI from your list, it’s essential that you properly organize your contact database, so you can deliver poignant messaging to them and measure your success in the digital space. Digital contact management professionals and software tools can help you… [Read More]

Email is Not Dead

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Written by Kyle O. Email Marketing Is Still Valuable  With all the touch points where you can connect with potential and existing clients online, you may be wondering if email marketing in still valuable. The answer is yes; email marketing remains one of the best ways to connect with your clients when it’s used correctly. It’s a great pathway to… [Read More]

Taking Control of Your Business’ Social Ranking

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Written by Kyle O. Social ranking is an umbrella term that describes several different ways that your business is evaluated and graded online by customers. Social ranking is fluid, changing as more and more people write reviews, testimonials, and critique your business online. In the digital age, your social ranking is a crucial metric that oftentimes may determine whether someone patronizes your… [Read More]

Get a Grip on Your Social Channels with a Social Media Audit

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A strong and unified social media presence is an important part of any modern business’ digital strategy. Unless you’re a digital marketing pro, you may be unclear where to begin when it comes to creating a comprehensive and aligned social strategy. In this week’s blog, we’ll discuss the social media audit, which can diagnose any problematic or disjointed… [Read More]

Becoming a Pro at Content Distribution

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By Kyle O. Like any aspect of building your business, creating a strong and visible online presence requires an informed and flexible strategy. The content you create online is neither effective or profitable when you don’t reach the right audience: customers. Content distribution is the field of online marketing that revolves around the way you… [Read More]

5 Ways to Simplify Marketing for Small Businesses

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by Novi S. A phrase we hear occasionally from our clients is, “I’m not a marketing person”. We often hear this when discussing the more technical side of marketing – using terms like SEO, PPC, bounce rate, click rate, open rate, etc. This jargon probably sounds like a foreign language, so it’s no surprise that… [Read More]