Google+ Brand Pages Beginning to Show Up in Search Results

Google is now embedding their popular new product Google+ with their already dominant SEM position. They are now integrating Google+ brand page information in the primary search results. BrightEdge has been tracking Google+ brand pages since they were launched on November 7th. However, the integration was not noted until December 20th when identified in the… [Read More]

Buffer: The Latest Tool to Being More Effective on Twitter

Introducing the latest tool for scheduling Tweets: The Buffer app. With Buffer users can schedule tweets and retweets directly from Twitter. By installing the Buffer app to your Twitter account a new “Buffer” button will appear alongside each tweet with the standard, “Reply,” “Retweet” and “Favorite” options. The new Buffer option will allow you to… [Read More]

Use of Social Networking Sites by Baby Boomers Soars

If your business has not jumped on the bandwagon yet and created a Facebook page, LinkedIn profile, Tweeter feed, or Google+ profile you might want to reconsider. A recent study done by Pew Research Center reports that 65% of all U.S. adults now use social networking sites, up from 61% last year and just 5%… [Read More]

Measuring Social Media ROI

It’s easy to get caught up in the hype of social media marketing, but like all other marketing strategies, it’s important to understand your ROI for these efforts. Which brings us to the question most marketers are asking: How do you determine the ROI of all your social media efforts? There is no exact formula… [Read More]

Twitter Launches Brand Pages for Marketers

Last week Twitter announced the launch of their new brand pages in an effort to compete with Facebook and Google’s platforms for business pages. Until now, Twitter’s existing brand pages have been under the radar. Twitters brand pages are free and customizable. Advertisers can create their own header to be displayed on top of the… [Read More]

LinkedIn New Feature: Polls for Groups

On Wednesday, December 14th LinkedIn announced the new Polls feature for their one million Groups and growing. The main objective for this new feature is to aim to spark more conversation on quick reads. Ian McCarthy, principal product manager at LinkedIn, wrote via the LinkedIn Blog that the feature came about after Group Moderators shared… [Read More]

4 Ways to Create Facebook Super Fans

Most businesses have many fans. They came on your page, liked you to see a particular piece of information or see what your company offered and never came back. Maybe you even have a few fans that come on occasionally to offer feedback or comment on something you posted on your wall. While all fans… [Read More]