Hopefully by now you have had a chance to adjust to the new timeline layout and weren’t caught off guard by the switch. Many brands have really embraced this change and taken their branding to the next level by creating an amazing cover photo. If you haven’t had a chance to add a cover photo… [Read More]
Using Video in ads Boosts Brand Engagement and Site Visits
It’s a given that if you include a video in your paid advertisement, a consumer is more likely to click on it. Did you know that they are also more likely to remember your brand and visit your site at a later date? Recognizing that static banner ads are bringing fewer results as they used… [Read More]
Why Google+ Is in a Position to Succeed at Business
Google+ was released last summer with full forces, ready to compete with Facebook. Despite having more than 100 million users, Google+ has failed to slow Facebook’s growth. But don’t dismiss Google+ just yet. The network is becoming the social networking tool of choice for savvy business owners and office workers. A recent Forrester study reported… [Read More]
25 Creative Ways to Grow Your Marketing List
Did you know that your email database decreases by 25% each year? Pretty shocking, but it’s a fact. People change jobs and get new company emails, they decide they want to unsubscribe from your list, or they finally stop checking that old email address they were holding on to. To make sure you are keeping… [Read More]
How to Get More Leads From the Best Pages on Your Site
Any sports fanatic knows that it takes team work to win a game. Keeping this in mind, a team member who gets an assist on his stat card is just as (if not more) valuable than the highest scoring team member. You can apply this same principle to your marketing efforts if you think of… [Read More]
Google’s New Algorithm Will Punish Overly Optimized Sites
Search engine giant Google announced that they will be rolling out a new algorithm designed to reward those with relevant content written with the reader in mind and in turn penalize those that write just for the search engines to find their site. This is another step in the direction Google is trying to take… [Read More]
Why Positive Online Reviews are Important—And How to get Them!
The Local Consumer Review Survey (2012) has released its findings and validated one thing that we already new—online reviews are VERY important to your business! Let’s explore together why consumers are searching online reviews more than ever and why it is crucial to have an arsenal of online reviews accessible to them. Once we understand… [Read More]
7 Steps to Creating a Powerful Landing Page
7 Steps to Creating a Powerful Landing Page While most inbound marketing strategists are skilled at creating great content on Youtube channels and drafting lead nurturing email campaigns, they have the tendency to only focus on conversion when designing landing pages and overlook simple tweaks that will make people abandon a page. Below you will… [Read More]
Can Any Competitors Catch the iPad?
Once upon a time tablets were non existent and it was amazing to internet users that we could have something as light and compact as a netbook. Fast forward a few years and tablets are everywhere and the market is growing at a faster rate everyday with Apple’s iPad controlling most of the market share…. [Read More]
SEO for your YouTube Videos
Optimizing content and publishing it in a way that will get found on search engines is important for inbound marketing. Content can come in different forms, it doesn’t always necessarily mean written word. Videos are also an important part of content, and since YouTube is not only the most popular video site but is now… [Read More]
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