You’ve heard it more times that you can remember: visual content gets more interaction and response than content with just text or links to other sites. It also provides a break for those marketers who may not have an English degree that can always create new, engaging content. Now you know how important it is… [Read More]
How to Measure Website Metrics
Continuing our discussion from yesterday, we will now move on to measuring the success of your website. There are a number of different items that are included in analytic reports, and it can get overwhelming. If you focus on these five items, it will give you an overall picture of how your site is doing… [Read More]
Top 5 Things to Measure in Your Business
Slowly people have started to realize that it is not only a good idea to move from offline marketing to online marketing, it’s necessary. Those who were fighting so hard against building an online presence now realize that they have to give in because that is just the way of the future and they don’t… [Read More]
Facebook Finally Allows Scheduled Posts!
Want to promote the open house you are having on Saturday through a Facebook update, but you know you will be too busy getting ready to post anything that morning? To keep up with social media management companies like HootSuite, Facebook is now allowing admins of pages to schedule future posts. When posting an update,… [Read More]
Google+ and Google Places Have Merged!
When Google launched Google+ and Google+ business pages, everyone felt it was inevitable that all things Google would eventually be merging eventually and now we can see our predictions were right. Last week, Google announced that they had converted all Google Places pages into a Google+ Local page; this change affects about 80 million Place… [Read More]
9 Ways to add LinkedIn to Your Company Website
LinkedIn has a lot of tools available for you to make the most of your recruiting efforts for both hiring new employees and generating new business. HubSpot has discovered that LinkedIn is 277% more effective at generating leads than Facebook or Twitter, so it makes perfect sense to advertise your profile or company page on… [Read More]
The Best (and Worst) Times to Post Social Media Updates
As if this whole social media winning combination wasn’t’ hard enough to figure out already, link tracking service bit.ly has published their findings on the best and worst times to publish in social media accounts.Their findings show that different sites have different optimal posting times, making it even more important to tailor your postings to… [Read More]
10 Ways to Make Your Landing Page Trustworthy
Landing pages make your campaigns more effective and produce a higher conversion rate; this is something most people understand and incorporate into their marketing strategy now. According to several studies, landing pages have a success rate of about 92% which is really impressive. In order to have your page as part of that group that… [Read More]
15 Things People Don’t Like About Your Website
When sending people to your website, it’s important to keep in mind that the website should be appealing and put the customer at ease. This should be a no brainer, but you may have a lot of things on your site that you don’t even realize they annoy your customers. Whether it is because you… [Read More]
New Tools to Help you be More Successful on LinkedIn
For those already taking advantage of LinkeIn’s Product Tab, you will love the new improvements that are being rolled out. Recently, Business Insider reported that LinkeIn will be releasing two new features for those with company pages: Targeted Updates and Follower Statistics. The features are currently only available to a few select groups like Samsung… [Read More]
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