Strengthening your LinkedIn Page

  LinkedIn is one of those websites that is a mix of both social networking and professional networking. That exact statement is why people may feel a little hesitant about becoming a member. It can be very intimidating at first.   The question roaming the nation is: “Why do I need to get a LinkedIn… [Read More]

The Science of Lead Conversion

Good marketers know that numbers are everything.  Like any scientist, a marketer must test what works and what doesn’t.  Experimenting is a characteristic that separates the good marketers from the bad ones.  However this doesn’t mean that you need a PHD in chemistry to be a successful marketer.  There are several small tests that when… [Read More]

What is Google Hummingbird and How Does it Affect me?

In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.

Bing It On

Do you remember the days when Pepsi was trying to take Coke head on to prove their cola tasted better? It was hard to miss the flood of commercials showing blind taste tests where Pepsi magically seemed to come out on top ever time. Taking a page from Pepsi’s book, Bing is ready to take… [Read More]

Google+ Releases New Events Feature

If you’ve logged into Google+ lately you may have noticed a new tab called Events. This is a feature similar to Facebook where you can invite people to go to your party or charity event via your social media account. Here are a couple features that might get you to finally start using Google+ and… [Read More]

7 [almost] Shameless Marketing Tactics

There are certain rules of thumb that all reputable marketers will stay clear of to make sure their reputation stays spotless. Inflating numbers, purposefully including vague information, or blatantly lying are all things you will want to stay away from in your marketing material. However, there are some harmless tactics that some may consider “shameless”… [Read More]

Boost Traffic to Your Site Via Facebook in 5 Easy Steps

Facebook is one of the most visited websites on planet Earth, so if you haven’t been taking advantage of that it’s time you started doing so! I’m sure that you’ve been told to start using Facebook, but may be reluctant because you feel it will be too hard to keep up with and won’t provide… [Read More]