Are you a user of any Google’s services, such as Gmail, Calendar, Google+, search and YouTube? If you are, then you probably received a notice this week explaining that Google is combining more than 70 privacy documents into one while making some important changes to its privacy practices. The main change is that Google may combine information users provide from one of their services with information from any of their other services offered.
In the announcement, Google said they want to treat you as “a single user across all our products,” while providing “a simpler, more intuitive Google experience.” The changes have left some users and lawmakers confused over the company’s plan to sort the user’s data and if this will make it more challenging for the user to protect their privacy. With all the changes, there seems to be one upside for business owners who advertise with the search giant. By sharing consumer data throughout its products this should allow it to target consumers more accurately with advertisements while providing more effective results for those businesses that advertise, said web sales expert Perry Marshall.
“This new change will make ads convert to sales better, and reduce waste by not serving irrelevant ads,” says Marshall, co-author of Ultimate Guide to Google AdWords and owner of Chicago-based consulting firm Perry S. Marshall & Associates
If you know what you’re doing with pay-per-click, YouTube is a great place to purchase ads. “The quality of the traffic isn’t as good as other places but there’s a lot of it,” says Marshall. “If Google is also serving ads on YouTube based on what people searched for and got emails about in the last few days, that’s a significant advantage.”
On the other hand, Google could start putting out more targeted videos based on user activity on YouTube” Ads on your Gmail or on other sites based on YouTube videos you watched is also better and better targeting for advertisers,” Marshall says.
220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.
