Slowly people have started to realize that it is not only a good idea to move from offline marketing to online marketing, it’s necessary. Those who were fighting so hard against building an online presence now realize that they have to give in because that is just the way of the future and they don’t want to be left behind.
One question that a newcomer to online marketing might have is what is important to keep track of and how do they know if they are being successful in their efforts. Based on research and experience, here are five areas that are crucial to keep track of and ways to track them.
1. Website Grade
How does your website stack up against your competition? Do you have enough unique content and back links to give you a good search engine score? Using a tool like PR Checker or The Reaction Engine can be very helpful when analyzing where your site stands. Once you have the results, any customer with 220 Marketing has access to one on one marketing appointments with our representatives who can teach you ways to improve that score.
2. Website Traffic
Using free tools like Google Analytics will give you a good idea of the unique visitors that are coming to your website. If your numbers are high, that means that your site is generating interest and your marketing efforts are working.
Not only will you be able to keep track of how many visits your site got, but the numbers will break it down by how they got to your site (direct or referral) and what pages they viewed. If you notice people are leaving a page as soon as they get to it, this is a good indicator that you need to rethink the content on that page and make it more useful or appealing.
3. Leads
Keeping track of how many leads each campaign is giving you is very important. If one effort provides significantly more leads than another at a lower cost, isn’t that something that should be known? Sizing up these numbers is important and will help you narrow down what marketing efforts will be best to pursue moving forward, and those that didn’t work and can be retired.
4. New Customers
Knowing how many new deals were closed is important and will be useful for setting future goals. If the numbers are low, it will also let you know that it’s time to step back and see what is missing or needs to be worked on.
5. Cost per Deal
How much does it cost you for each new deal? This number will give you a good idea of how your business is doing and where it is going. If you notice it is starting to cost you more to close each deal, this will mean you need to reassess what you are doing and look for ways to bring that cost down. It will also help let you know if you’ve gotten to a point where you can start investing more money into getting new customers.
There are several other things that you can monitor in your business, but the five listed above are critical to keep track of on a monthly basis. These numbers should be tracked and compared over time to let you know if your business is growing or taking a step backwards. They will give you a good overview of the success of your marketing efforts and allow you to make changes to improve all of the numbers.
In part two of this article, we will delve further into analyzing website metrics and keeping track of how well your site is doing, so stay tuned!
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