Most businesses have many fans. They came on your page, liked you to see a particular piece of information or see what your company offered and never came back. Maybe you even have a few fans that come on occasionally to offer feedback or comment on something you posted on your wall.

While all fans are valuable, each company should try as hard as they can to gain as many Super Fans as possible! Superfans are the “season ticket holders” holders of your business. They live for your company and are willing to rave about you to anyone who will listen. The Super Fan not only visits your page regularly, they actively participate and share your information with others.

Don’t have any Super Fans? Never fear, below you will find four tips to start creating your own band of dedicated fans that will help bring more exposure to your brand.

Attract Your Ideal Fan With Engagement Ads

Engagement Ads on Facebook will allow users to simply hover over the ad to “like” your page and view information in their update stream. You should target your ad towards people who will be actively engaged rather than those that might visit once and leave never to return again.

The first step is to target the right people. You will want to target people who have liked your competitors or people who have liked something that pertains to your business.

The second step is to incite action on the ad. Tell them why they should like your page and what they will get in return. You will also want to include a real image that will get their attention. Sell houses for a living? Put a picture of a happy family in front of a house to promote those warm fuzzy feelings.

To ensure what you are doing is working (especially if you are spending valuable advertising dollars) you should pay special attention to what ads you are running and which ones are getting the best results. It’s a good idea to run more than one ad at a time to see which one your fans are going to respond to with the most enthusiasm.

Create Word-of-Mouth Advocates with Contests

When creating contests on Facebook, many companies make the mistake of giving away prizes unrelated to their product. This causes a frenzy when the contest is going on, but you experience a significant drop in activity right after everything is over.

To prevent people trying to get a free lunch from responding to your promotions and start attracting Super Fans who will stick around after the prizes have been handed out, try giving away something that relates to your business. Back to the real estate example; if you are a listings agent, try giving away a free home or room staging for anyone who lists a house with you.

By fishing for quality entries instead of the quantity, you will find fans interested in what you are selling them and in return gain even more fans because their friends will have similar interests.

Grow Your Lead List While you Grow Your Fan Base

Give your visitors what they are looking for—answers to a question they may have. If you have created a welcome tab, make sure to place a call to action and what they can get out of it. Let them know if they like their page, they can view your webinar explaining the latest in your industry. It would also be a great idea to link up to a lead management system if you have one. This will send the leads directly to the system that you use to contact users from other parts of your business.

Convert With Calls to Action

Provide an incentive for users to leave Facebook and become consumers instead of just fans. Have a blog on your website that has a great article with free advice? Tell your fans that there is value on your website and provide what you promise and this will help push people from looking around on your Fanpage to bookmarking your website and requesting your products/services.

In short, to create a league of Super Fans, you must start prospecting for more valuable fans to begin with. Providing rich content that promotes activity and engagement with your Fanpage will give them a reason to keep coming back. If you make sure to promise the same information on your website, this will help push people from just being Super Fans to being regular customers helping your bottom line.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.