Utilizing your social media accounts doesn’t always mean that it is being effective. There are several small things you can change to boost your visibility and engagement.

 

1.   Make sure to have a Google+ profile. Not only is it becoming more popular, but utilizing it will help you with your search engine optimization efforts.

 

2.   Use hashtags. Too many hashtags can get annoying but it makes finding you or your business much easier.  Keep your hashtags short and relevant.

 

3.   Go mobile! If you don’t have a mobile friendly website, you are missing out on a ton of business. (We can’t stress that enough).

4.   Personal engagement is NOT extinct. Online tools and social media are great. However, personal engagement allows a much deeper connection. Set yourself a goal. Maybe take one day a week to reach out to some of your connections or old business cards you have collected.

5.   Post engaging content. Posting and creating content that people will want to share is key.