Create a great Google+ page

1. One of the most beneficial things you can do will be to complete your profile before you share it with others. Putting a great profile picture up, filling in detailed information about your company, andadd links to other websites people can find you on. It’s also a good idea to add a few photos to your scrapbook to help people get to know your company. Sharing a page that is incomplete will make you look unprofessional, and will not give users a reason to add you to their circles.

2. Have a consistent tone throughout your page. This will help the page feel authentic and create a level of comfort with users. It will also establish creditability and help ensure that people will +1 your content because it is reliable.

3. Use your circles as a way to get information to the right people. Having a separate circle for employees and clients will allow you to get relevant, personalized information across, giving people a reason to keep coming back for information they know they can use.

Engage your fans, followers, and community.

4. It is very important to create a posting schedule you can manage and post at least once a day. This will help you share relevant, timely information and continue to spark interest and encourage interaction. Mentioning people in posts may create an even deeper level of personalization and help make people feel valued. The best time to post is between 10 am and 1 pm.

5. Share exclusive photos and videos with your community. This will help create interest in your page. Google+ lets you edit photos and create animated photos in your account, so this is easier than ever for even the least tech-savvy business person.

6. Ask questions on your page and ask for a response. This will entice people into giving your feedback. It’s also a good idea to respond to the comments people post, and +1 solid responses. You shouldalso mention people who had great feedback in additional posts to help them feel like they are being heard.

7. Regularly host hang-outs to interact with users. This will allow them to get a behind the scenes look at your company and collaborate with members of your community. This is also a great way to thank your followers for interacting with the page and your company.

Promote your page

8. You can have the best page ever, but if you are not promoting it, no one will see it. Put a link to your page on every website and blog you have. Share the link to your page with your personal Google+ profile circles and Facebook Friends.

9. Include a Google+ badge on your website. This will link your URL to your Google+ page and allow visitors to +1 you with ease. This will do wonders for your page and also the SEO on your website as people will be able to recommend your site.

10. Place an author tag on everything you do. This will allow people who do a Google search on your name see all of the content that you have generated including pictures you have posted and website content that you have created.